A collaborative effort between Fire Island Ferries and Coastal Kitchen in Bay Shore, Shoreline Trading Company was born from the dream to provide a unique cocktail cruise on the Great South Bay. Cruising from the Bay Shore Marina in New York, Shoreline Trading Company operates the Running Wild, a 1920s styled motor cruising yacht. The Running Wild can accommodate up to 46 guests with a fully stocked bar, restroom, and staff. Hop aboard and cruise through the bay, see the sites of the Fire Island Lighthouse, Long Island and Fire Island coastline, Robert Moses Bridge, and other unique maritime sights.

The flagship vessel, Running Wild, gets her name from the inspiration she draws from old rum runners that were a staple in the Great South Bay during the prohibition era. Some of Fire Island Ferries first vessels were old rum runners that were converted for passenger service.